Author: Asher Busingye
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Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads without knowing if they’ll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first and biggest reason for why ads fail: Stop Blasting Your Message Out To Anyone With A Pulse Before anyone’s gonna shell out their…
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How To Write An Ad That Gets You New Clients (Part 1)
Here’s something I discovered after studying over 313 mainstream ads. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show you how to write an ad that gets clients, gets…
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Mass Marketing Does Not Work, Do This Instead…
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot.It only works if you have an unlimited marketing budget. If we’re trying to reach everyone that…
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How To Sell Your Cleaning Services.
A friend trying to sell cleaning services sent this ad in. It was a decent attempt at getting new customers, and there’s quite a bit he could do to make it even better. So without further ado… Let’s take a look at the original so we’ve got context to roll with: How NOT To Start…
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Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.…
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Are You Making This Marketing Mistake In Your Business?
Thousands of advertising dollars are wasted everyday because the majority of marketing is dead wrong. In the next 5 minutes, I’m going to reveal a costly marketing mistake and how to avoid it so you can reach your target audience without burning a hole in your pocket. Let’s get to it. Big Business and The…
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The Single Most Important Question In Marketing
No matter how many prospects you interact with, all of them have the exact same question in mind. It doesn’t matter whether you’re communicating in-person, over the phone or via words on a screen. In this article you’ll to find out what this question is, why it’s so important and how to always give an…
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How To Stand Out From The Competition And Succeed In Business
Ever heard of the Pareto 80/20 Principle? It’s an economic principle which states that roughly 80% of results come from 20% of input. When we apply this to an industry, it means roughly 80% of profits are made by just 20% of the businesses. In this article you’ll find out what sets the 20% apart…
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How To Get The Attention Of Your Perfect Client
Are you ignoring your perfect clients without even realising it? Might sound like a weird question, I know, but I see businesses doing this all around me. The good news is many businesses have grown by leaps and bounds after fixing this one issue. Let me show you how. The Train Station Problem Picture Paddington…
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One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention and get you more clients, then this article will show you exactly that. Coming up with a winning ad seems like a daunting task. When you start off with a blank page, your next step is to do some research…