Tag: Marketing
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A Call-To-Action Your Prospects Can’t Say No To
So you’ve amped your prospects up, they believe in your product and trust you to deliver. Now comes the tricky part: They need to take the next step and respond to your call-to-action (CTA). After reading this article, you’ll know how to build a CTA that performs better than a pissed off Michael Jordan taking…
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Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of…
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Three Letters That Magically Get You More Clients
First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Businesses you probably want to start there. It’s worth it, trust me.⠀The number 1 thing you can do to make marketing for your business pay off is: craft an RSO.⠀A Rock Solid Offer.⠀Here’s how: The Deadliest Mistake…
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Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads without knowing if they’ll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first and biggest reason for why ads fail: Stop Blasting Your Message Out To Anyone With A Pulse Before anyone’s gonna shell out their…